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plainly highlights an important benefit of Serious Games as an ideation technique to improve how people could contribute creatively to an organization’s strategic intent…
the gamification of the collective activity allows for the efficient participation of unusual collaborators in the ideation process. A creative climate can be enhanced and extended to unusual players
“Regarding enabling a creative climate, two axes emerged: the methodological surprises and playfulness observed during the ideation process and the team building that resulted from the entire process.”
Marine Agogué, Kevin Levillain and Sophie Hooge